Actually, this is all about YOU...
But, as a copywriter, I know that my audience (YOU) wants to know more about the person behind the brand DUNN Copywriting.
I've always been interested in a good story, especially if it's written in a way that reels me in. In my early days, I had a personal blog where I talked about my old hobby and business of scrapbooking. Yes... you read that right. And, yes, I did that.
In my career, I've done everything from sales rep, investor relations, communication and marketing. Copywriting played a role.
Did I know what copywriting was back then? Nope.
It was only a few years ago that I discovered that term, by watching Mad Men.
During the pandemic, my mindset toward life shifted massively. I decided I wanted to make MORE of an impact. So it was only natural that copywriting became my passion.
I believe that if I can help businesses thrive, they - in turn - can contribute to a better economy.
And if I could help entrepreneurs like coaches who impact and improve people's lives on a personal and professional level...especially, in the wake of the pandemic, then that is something I want to embrace.
Communication is my passion. I’ve worked in the B2C retail industry, investor relations for mining companies, sales, marketing, and PR. In public and private sectors. For German and American companies.
My ability to speak to the emotions of your target audience captivates them with compelling, honest, and engaging copy. What comes out the other end boosts brand awareness for your company. And with it, your impact and success.
I'm not just about my job though.
In my free time, I like to dance a Brazilian couple's dance called Forró, travel the world, work out with weights and practice a type of Kung Fu called Wing Chun.
My fuzzy kitties, Kayla and Bisou, keep me company while I work and come for the occasional cuddle.
Trained by the BEST!
Alex Cattoni is a copywriter, speaker and Founder of the Copy Posse, a global army of authentic copywriters with a passion for creating community, credibility and conversions with nothing but powerful and precise wording.
She has 10+ years experience in online marketing and branding.
Co-host of the Flight Club Mastermind.
This conversion copy course was taught by Joanna Wiebe, author and the original conversion copywriter and creator of Copyhackers.
In this course, she teaches the ins and outs of conversion copywriting including frameworks, headline copy, optimization, mining formulas for optimal conversion.
This design course was taught by Kathryn Jones, a master funnel designer who is sick of seeing ugly funnels costing people sales. Founder of the CF Design School, #1 best-selling author, award-winning speaker, entrepreneur and Clickfunnels design expert.
In this certified training course, she teaches how to design and redesign sales pages and web pages that win!