(SPEC AD) Banner Ads for Bayer Aspirin On-the-Go Bottles
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The target audience is professional men and women ages 35–50, household income 75k+, always on the go, facing a lot of stress on a daily basis which is often manifested by way of headaches. Bayer On-the-Go bottles are smaller sized and with easier to open lids, allowing adults easy access without taking time out of their days.
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Customers should click the banner ad to visit the Bayer On-the-Go page
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Consumers should learn about stress and headache prevention, free shipping, buy the meds
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Ad is designed to increase awareness and revenue of Bayer On-the-Go
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Deliverables: One dynamic banner ad: a loop of three frames
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Mandatory: button/link to www.bayer.com/onthego.
BANNER ADS
(SPEC AD) Banner Ad for The New Yorker Magazine (digital subscription)
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Target audience: professional men and women, 35–50, income 75k+, tech-savvy, interested in current affairs, politics, arts. Not current subscribers.
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Should click banner ad and subscribe to digital-only format
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Benefit: read the digital magazine anywhere, any time on any device
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Ad designed to increase digital-only subscription base.
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Deliverables: One dynamic banner ad: Loop of three frames
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Mandatory: button/link takes them to The New Yorker digital-only subscription page
(Design & Copy by Jackie Dunn)