Now, about that avatar…

No idea what I’m referring to? Well, listen up, because I’ve got a lot to say…

What I mean by avatar is your customer, client avatar. Specifically…

A customer profile or buying persona, that is your ideal person or business you want to sell your products or services to. Once you - or your copywriter/marketer– have done the research and collected enough information about your market and whom to target, you can begin to think about your perfect customer avatar.

Your ideal customer has habits, questions, challenges, desires and a particular appearance. Figuring out your perfect client is vital in marketing your product or service. You must speak to them and empathize with them, the individual and, in some cases, the business on a very personal level.

The idea that your product or service speaks to everyone is not going to cut it, I’m afraid. This type of marketing never works. You absolutely need to know, specifically, the kind of customer you are talking to. No question about it.

If you try targeting EVERYONE, it’s like Russian Roulette. You throw it out there and see which of them will stick. But that’s not what you want. And that’s not how your brand will thrive. So…

Be specific!

Give them a name and a face. Have the creative team/designers work on the face after everyone’s agreed to whom it is we’re talking about.

The specific questions you need to be finding the answers to are these:

• What values or goals does my customer have?

• What are their pain points or challenges?

• What types of objections might they have?

• Marital status/children?

• How old are they?

• What is their gender?

• Where do they live?

• What are their occupations/hobbies?

• How much do they earn?

• Where do they post about your product or service?

• What’s their level of education?

• What sources of information do they use?

Now you may be thinking… THAT is a lot of work! Yes, yes it is. And if a company has not established their customer avatar, this is where the copywriter comes in. You see, we copywriters don’t just write words, we strategize and support you with your marketing strategy.

We take the time and ask all the right questions, sometimes with the help of an in-house marketing expert of the client, sometimes on our own. Due diligence and research is critical and takes time and hard work.

This…is the value a copywriter has for any company. I don’t care what kind of product or service you have or what kind of company you are. If you want your brand to stand out, to gain awareness, attract customers and keep them, it is something that you should be investing in at a bare minimum.

Oh, and of course it’s also important to have the entire team involved, the marketing team, the creative director, the strategist, the CEO’s. Everyone should agree on the ideal customer as a team effort. Whether freelance or in-house, the copywriter is going to be a big part of the process.

If you need help with figuring out your specific customer avatar, aka ideal customer, drop me a line at hello@dunncopywriting.com and we can discuss.

Have a great weekend. Stay awesome.

Jackie

https://www.dunncopywriting.com

Three things businesses and entrepreneurs should know about copywriting

If you are looking to increase your brand’s awareness, here is what you need to know…

It still amazes me how many businesses do not have a copywriter, or don’t even know what a copywriter is. Many have heard of content marketing and content writers, but copywriting? Heck, I didn’t know what it meant until a while ago. I wish I had found it sooner, but now that I have found it, I cannot get enough of it.

The first thing you should know is that content writing is not the same as copywriting.

Copywriting connects with the audience with the goal of getting them to take action. Either buy something or click on a link, or enter their email address. Something to that effect.

Content writing involves writing and editing web content for digital marketing purposes, but in a more subtle way. It informs rather than persuades. This includes, but is not limited to blog posts, articles, social media posts, video scripts, podcast scripts, websites, etc.

The second thing you should know is that there are good copywriters and not so great ones out there.

A good copywriter takes the time to research the target audience first. Finds the perfect customer avatar or profile. Uses a specificity to the problem that needs solving and identifies it. Then a solution is presented to help your customer.

An awesome copywriter will show up, do the necessary research, spend quite some time thinking and writing about the message that will grab attention, provide credibility, dissuade objections and persuade a call to action. And they will proofread and edit it. They might also do some A/B testing (if it’s email marketing) to see which headline works best.

So, not everyone who calls themselves a copywriter, is actually good at what they do.

The third thing you should know is that you do have a need for copywriting. Even if you aren’t aware of the value. A good copywriter can create a tremendous amount of brand awareness. Using an email sequence or a sales page alone.

Add branding across all media platforms and your business is destined for more success and more profits.

I’ve been through a few programs and have had a few clients, but I don’t stop there. It’s good to have training and some experience under my belt. But, for me, being a good copywriting professional means constant development and improvement.

Practicing copy, devouring books and videos on copywriting, and getting training from the best copywriters out there. That makes for a good copywriter.

If this doesn't convince you of the value a copywriter can bring you, let’s test it, why don’t we? If you’d like valuable marketing and strategic support to bring your business to the next level, let’s talk. Email me at hello@dunncopywriting.com. I’m here to help you grow.

Cheers and a Happy New Year 2022!

Jackie

Visit me at www.dunncopywriting.com

The value of a copywriter

So, first off, there are still plenty of businesses that aren’t even sure what copywriting is! That, right there, is one disadvantage they already have among their competitors.

Copywriting has been around for quite some time and recently the demand for them has literally exploded. The pandemic has done it’s deed in helping increase this high demand as many businesses decided to shape up their online presence. As we all know, online anything has become a dominant practise of sorts during the past few years.

What is the value a copywriter can have for your business, you ask? I cannot WAIT to tell you! So, let’s start off with your entire marketing plan for your business. Do you have one in place? If so, what does it entail? Who does your writing for your emails/website/ads? Many businesses or business owners just do not have the time it takes to really dig in and come up with the proper wording to get the sale.

Copywriting, good copywriting, sells your service or product. It speaks… to your audience. To their emotions. It satisfies their need for what you are offering. Bottom line: it increases your sales and measurably at that.

Do you have time to do surveys and conduct the research necessary to be able to speak to the emotions of your clients? Well, that’s what a copywriter’s job is. Imagine the amount of time you’d be saving doing hours upon hours of research!

Your content should be SEO-friendly and include keywords, blog posts, web pages, headlines, you name it. What might be pretty crucial is the ability of a professional copywriter to see a much-needed outside perspective on your company.

Do you know your company’s brand voice? Do you know what a brand voice is? You can bet your sweet copy that a pro will know and can help you define and perfect it. Your brand is then reflected in every marketing aspect of your business, so your audience will know exactly who is meant when they read your sales page or sales newsletter. This makes your company unique and really stand out!

There are so many reasons why a copywriter is a great idea for your business. But, I will stop right here so as not to overwhelm and indulge you more on another blog day!

Ready to get yourself a copywriter now? Check out my website at www.dunncopywriting.com. We can hop on a call, no strings attached. A first free discovery call to see where you’re at and what you need. I’d love to hear from you!